For the VMAs 40th anniversary milestone, our concept was to create an unforgettable fusion of nostalgia, modernity, and spectacle.
The visual centerpiece of the design is a towering 60’ tall Moon Person, emerging from a video wall and reaching into the room as if stepping out of the digital world and into the physical, metaphorically referring to the event itself and the connection between its history and future. The over-sized MTV figure has also served as a canvas for projection mapping, showcasing clips and iconic moments of the ceremony’s four decades.
This transformation from digital to reality, from screen to stage, encapsulates the overall theme of the anniversary show—a celebration of the past while looking to the future.
This year’s layout broke new ground with four distinct stages, each providing a unique perspective and energy for both performers and the audience. The main stages consisted of two side-by-side stages, each 60’ wide and 40’ deep, anchored along the length of the arena. Both stages featured expansive video backing walls, setting the tone for an immersive visual experience. Positioned at the heart of the arena was an intimate central fan stage that emerged from a thrust under the Moon Person, creating an interactive space where the crowd’s energy converges. Finally, our Fandom Stage, surrounded by tiers of audience members, was a massive 24’x16’ lift that raised up from below revealing artists and rising 19’ to create a powerful performance space in the room.
This design was inspired by many things: a moon reflecting on water… a sunset over the horizon… the circle of a theater spotlight… an abstraction of the mind… a ‘cherry on top’. We wanted to create something as warm and textured as the sounds in the Honeymind album, complete with the dueling harmony of stability and change that is so present in the album. This was represented by a center circle of shag that flowed down the bandstand and onto stage, providing a cozy, stable area for performance. I paired this with a textured, glowing circle that tracked across the stage, sinking low for tender moments and soaring above during triumphant songs… becoming a sort of visual representation of emotion throughout. Anchored always, but ever-changing.
Since we reopened the historic Palace Theatre, we kept the stage open and bare around the set, letting the audience see every nook and cranny of the newly restored theater, including backstage.
Artist: Ben Platt
Director: Michael Arden
Lighting Design: Ben Stanton
The concept for this year’s NBCUniversal Upfront design was to capture a modern abstraction of the curved shape created when the iconic gold curtain at Radio City is tabbed open. Details of strong, operatic architecture that both complements and stands its ground within the massive venue.
The “Hero Wall” is the single most important piece of any Upfront design. It’s where the upcoming network content and movie trailers are shown to excite the audience and create energy in the room. I wanted to fully integrate the hero wall into the set design and make it a character throughout the show. I pitched a wild idea… let’s split the hero wall in half, track it back and forth across the stage to create different compositions, and then seamlessly fuse it together live in front of the audience for our hero content moments. Our fearless producers not only agreed, but leaned into the idea and let us run with it! Was it a risk? Yes. Was it worth it? Hell yes. Thank you to TAIT for accepting the automation challenge, taking all our nearly impossible requests in stride, and even developing new low-profile seaming mechanisms to give us that perfect, clean look. Beyond.
The production design for the VMAs was conceived by imagining what a world would look like if audio waves ripped through the arena and sculpted the environment. The iconic 35’ tall Moon Person helmet appears as if the power of sound was so intense that it carved its waves into the metal, etching an entirely new version of the distinctive MTV award. The chrome Moon Person’s visor appears to be shaped by equalizer bars frozen in time, creating a central portal from which the celebrity presenters emerged. Arcing over the Moon Person sculpture is a video installation designed to evoke the movement of audio waves through the air, visually connecting the 2 performance stages anchored at opposite ends of the arena. Both performance stages feature LED floors and massive bi-parting LED walls with integrated lighting, intermixing the 2 media as if audio waves left their indelible mark as they flowed through the space.
Art Department Credits:
* Matt Steinbrenner - Production Designer
* Kristen Merlino - Supervising Art Director
* John Zuiker - Performance Art Director
* Ellen Jaworski - Performance Art Director
* Lex Gernon - Assistant Art Director
* Gloria Lamb - Art Director
Production Design for NBC Universal Upfront at Radio City Music Hall. May 2023
Set in a derelict movie theater, the tattered cinema screen was the perfect textured backdrop to our stage. We embedded lights behind the cinema screen, allowing energy to burst through the tears and front projected onto the screen fragments to show time and place throughout the show. Scaffolding on either side of the cinema screen indicated a paused renovation, giving way to a disintegrating mess of scaff pipe that blended the set with the industrial theater space. The scenes within the show were created using minimal set pieces that could transform with lighting to become vehicles, a diner table, a texas honky tonk bar, etc.
I had the honor of designing the 75th Annual Directors Guild of America Awards, honoring the biggest names in Hollywood for their work as Directors, ADs and Stage Managers on your favorite films and television shows. Hosted by Judd Apatow. Venue: Beverly Hilton. I worked with a tight budget and very tight 1 day load-in to design a set that was simple, classic and contemporary.
I’m honored to be teaming up with my long-time collaborators For the Record to design their new permanent home: CineVita. Launching in early 2024 and traveling across the United States in a brand new mobile venue!
Tasked with creating an F18 on stage for a Top Gun inspired creative, I designed 2 massive F18 afterburners that paired with virtual imagery of the jet in the screens, allowing the audience to fly thru terrain as if they were a fixed camera on the back of the fighter jet. A fun one for @onerepublic ! Still whistling 😗 Set fabrication by @unbranded_bv Screens by @hellocharliehq Lighting by @dx7design
Stand By You
Starring Miley Cyrus
Celebrating Pride 2021 for Peacock
Produced by @denofthievestv
Production Design by @steindesign_inc
Lighting Design by @dx7design
Art Direction by @jstoscho
Set Construction by @atomicdesigninc
I had a great time designing the dance club setting for the finale of Nicki Minaj’s 2022 VMA Vanguard Performance
Theater Renovation and Theatrical Show Design
Venue: The Palazzo Theatre at the Palazzo Resort, Las Vegas
Producers: For the Record Live + The Venetian Entertainment Group
Theatrical Show Design
Venue: The Wallis Annenberg Center for the Performing Arts, Beverly Hills CA
Producers: For the Record Live + The Wallis
Love Actually Live was a truly unique theatrical cinematic experience. Unlike a traditional film screening, we created a dynamic three dimensional world comprised of projection screens that moved in and out throughout the show. By interweaving the original beloved film with live actors and musicians on stage, we were able to seamlessly transition from scene to scene while the audience followed the film, and action, around the stage.
I’m honored to have worked with The Academy of Motion Picture Arts and Sciences (AMPAS) and The Dolby Theater to design ‘The Winner’s Walk’. The Winner’s Walk is a ceremonial corridor that every Oscar winner walks through directly after exiting the stage with their coveted statue. This is a permanent renovation that will add to the continuing legacy of the Academy Awards and The Dolby Theater.
Venue: Wallis Annenberg Center for the Performing Arts, Beverly Hills
Producers: For the Record Live + The Wallis
Co-Scenic Designer: Kyle Courter
Winner, 2016 Broadway World Award for Best Scenic Design
I'm honored to be working with The Hettema Group as the designer of a new theatrical, multi-media experience as part of the National WWII Museum Liberation Pavilion Expansion in New Orleans, LA.
http://www.nationalww2museum.org/expansion/liberation-pavilion.html
http://thehettemagroup.com
Venue: The Escape, Norwegian Cruise Lines
Producers: For the Record Live + NCL Entertainment
Venue: The Long Center, Austin TX
Producers: For the Record Live
Television Production Design
Venue: The Dolby Theatre, Hollywood
Producers: Great Performances / PBS
Live at The Apollo. Incredible talent on an iconic stage, back in 2021 year with a live audience. We used hundreds of candles on stage to create a sacred, ceremonial space… a reverent celebration of our ability to gather together once again.
Venue: Apollo Theatre
Producer: For the Record
Lighting Design: Michael Berger
Load-in time window was 4 hours on the day of the show.
Photos: Jenny Anderson + Michael Hull
I'm thrilled to be working with PBS Great Performances in collaboration with the Pacific Symphony on an upcoming TV concert. The concert was taped at the beautiful Segerstrom Concert Hall in Costa Mesa, CA and features panoramic projections and live actors on stage.
Genre: Concept Artwork / Storyboards
Venue: Shanghai Corporate Pavilion, World Expo 2010
Venue: LIGHT at Mandalay Bay Resort, Las Vegas
Producers: For the Record Live + Cirque Du Soleil Theatricals
I had the unique opportunity to design a bespoke Christmas Tree for L’Ermitage Beverly Hills. Themed as a nod to London to celebrate of the return of ‘Love Actually Live’ the tree features a central lamp post from which a collage of wrought iron architectural details cascade to the floor.
Guests of the five star hotel will be offered a lock engraved with “To Me, You are Perfect” on which they can write their initials and lock to the wrought iron tree. These ‘love locks’ will become the ornaments of the tree, allowing guests to ‘decorate’ the tree throughout the holiday season.
The tree was beautifully crafted by local Los Angeles artists @williampatchen and @angecoxart